A The Hat Raw phone-UGC widow testimonial (warm/retargeting)
Attn: Trucking Wives
0. Hook (call-out)
If you're married to a trucker, watch this. This is all that came back from his rig.
Talking Head CU · Grief/resolute
No husband. No income.
1. Hook stack / Problem
Every trucking family's one bad day looks the same — the two months he can't drive wipe out the five years he built. Ours was worse. Mike drove fifteen years, and one morning he just… didn't come home. No husband. No income. And almost — no house.
Talking Head MS · Heavy
Living benefits. < $2/day.
2. Mechanism (jargon + $2/day)
He was an owner-operator — every mile was on him. One bad DOT physical, one wreck, and you can't roll. A family friend made us get a policy with living benefits — less than two dollars a day. I fought it.
B-roll + VO · Reflective
We kept the house.
3. Proof / Desire
When he was gone, that policy is the only reason the kids and I kept the house. It paid while we were still grieving — not years later.
Talking Head CU · Relieved
We were okay.
4. ⭐ Aspiration (identity)
The kids stayed in their school. We stayed in our home. We were okay — because for less than two dollars a day, he made sure of it.
Talking Head MS · Warm, hopeful
HOW IT WORKS: 60-sec form · no exam · agent calls today
5. How it works
Here's how it works: a sixty-second form, no medical exam, no blood work — then a licensed agent calls you the same day. You pick the coverage.
Insert — phone in cab · Direct
👇 GET MY QUOTE · agent calls today · < $2/day
6. CTA (hard)
Tap 'Get My Quote.' Up to a million dollars, less than two dollars a day. Don't wait for the call you can't answer.
CTA card · Urgent
B The Interview Grieving US-Army-memorial style — in the chair, showing the photo
See what a trucker's wife says
0. Hook (call-out)
If your husband drives for a living, you need to hear this. This is the only photo I keep out — him and his first truck.
Interview MS · Composed grief
2009
1. Hook stack / Nostalgia
Every owner-operator knows the math: the months you can't roll wipe out the years you built. I remember the day he got that rig. Oh god, what an idiot he was — but he was mine. That's me and the baby, right out front.
Grainy flashback · Bittersweet
Always providing.
2. Pain / Foreshadow (jargon)
Those late-night pre-trips — checking every bolt before a run. He was careful. Always providing. I never thought it'd be the road that took him.
Night b-roll + interview · Tender
A policy from '03. < $2/day.
3. Mechanism
What he got right — back in oh-three — he started a policy. Living benefits. Less than two dollars a day. No blood work, no exam.
Interview + policy insert · Steadier
We were okay.
4. ⭐ Aspiration (identity)
When he passed in oh-nine, that policy is why we kept the house. We were okay. The fees we didn't pay over the years — I still can't add it up.
Interview CU · Grateful, at peace
HOW IT WORKS: 60-sec · no exam · agent calls today
5. How it works
Here's how it works: a sixty-second form, no exam — then a licensed agent calls you today.
Insert — phone in cab · Direct
👇 GET MY QUOTE · < $2/day
6. CTA (hard)
Don't leave your family guessing. Tap below — up to a million dollars, less than two dollars a day.
CTA card · Urgent
C The Legacy The grown son narrates — wearing his dad's hat
His son. Wearing his hat.
0. Hook (call-out)
If your dad drives a truck, watch this. This is all I've got left of mine. His hat.
Two-shot MS · Quiet grief
A man who provided.
1. Identity / Loss (2nd hook)
Truckers are three times more likely to get hurt on the job. I never really knew my dad — but everyone says he was a man who provided. When I wear this, I still feel close to him.
Talking Head CU · Tender
His best friend's first sale.
2. Flashback / First sale
Back in oh-three, his best friend from high school sold him his very first policy. Dad signed it right here — me on his lap.
Grainy 2003 photo · Bittersweet
We framed the check.
3. Proof / The check
When he died, the policy paid. Mom framed the check — not for the money, because it was the last thing he ever did for us.
Insert CU · Reverent
We were okay.
4. ⭐ Aspiration (identity)
We kept the house. Mom kept us together. We were okay — for less than two dollars a day.
Talking Head MS · Warm, hopeful
HOW IT WORKS: < $2/day · no exam · agent calls today
5. How it works
Living benefits. Less than two dollars a day. No blood work. A sixty-second form and an agent calls you today.
Insert — phone in cab · Direct
👇 GET MY QUOTE · up to $1M · < $2/day
6. CTA (hard)
If your husband drives — or your dad does — do the one thing he did right. Tap below.